Heyo, I'm Gilian

Tech 💖  Content Marketer ✨  My mom says I'm cool 👍

I'm all about bringing B2B brands to life through helpful, actionable marketing content. If you're looking to supercharge your SaaS or tech brand's content to drive more customers, let's talk.

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Gilian Ortillan
  • #marketing
  • #fintech
  • #technology

Marketing content that I love to create..

What I do have are a very particular set of skills, skills I have acquired over a very long career

  • whitepapers

  • press
    releases

  • video

  • email
    marketing

  • social
    content

  • landing
    pages

  • automation

... and what my campaigns have achieved:

21

Landing page
conversions

48

Email
clickthroughs

8

Lead-gen campaign
ROAS

2

Industry awards & recognition

• • •

What I offer as a marketing maven 💪


Business Minded

Deep dives into new industries | Natural curiousity about innovative tech that solves audience pain points

Technically Proficient

Not afraid of getting my hands dirty to make the marketing wheels turn: automations, databases, APIs, front-end dev

Subject-Matter Expert

9 years in marketing, 2 years in fintech, 7 years in travel, and a seasoned presenter at industry conferences

Portfolio

  • ALL
  •   blogs
  •   articles
  •   videos
  •   press releases
  •   whitepapers

Request Sample
Message me for a link to this article

Marketing Thought Leadership for C-Suite by Gilian Ortillan
  article

Forbes

Marketing Thought Leadership for C-Suite

Read Now
Fintel Connect

32 Free Content Marketing Tools by Gilian Ortillan
  blog

Fintel Connect

32 Free Content Marketing Tools

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Message me for a link to this article

Marketing Thought Leadership for C-Suite by Gilian Ortillan
  article

Financial Brand

Marketing Thought Leadership for C-Suite

Watch Now
Youtube

How to Grow Your Email Marketing List by Gilian Ortillan
  video

Youtube

How to Grow Your Email Marketing List

Read Now
Fintel Connect

Compliance Playbook for Financial Institutions by Gilian Ortillan
  whitepaper

Fintel Connect

Compliance Playbook for Financial…

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Medium

Standards vs. Expectations by Gilian Ortillan
  article

Medium

Standards vs. Expectations

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Linkedin

Affiliate Network Ad to Attract Influencers by Gilian Ortillan
  video

Linkedin

Affiliate Network Ad to Attract…

Read Now
Yahoo! Finance

Yotta Launches Affiliate Program to Expand Reach of Savings App by Gilian Ortillan
  press-release

Yahoo! Finance

Yotta Launches Affiliate Program to…

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Medium

When your career-defining project gets shut down by Gilian Ortillan
  article

Medium

When your career-defining project gets…

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Linkedin

Promo for Session at Conference by Gilian Ortillan
  video

Linkedin

Promo for Session at Conference

Read Now
Fintel Connect

Compliant Digital Marketing and Growth by Gilian Ortillan
  blog

Fintel Connect

Compliant Digital Marketing and Growth

Read Now
Fintel Connect

What Marketers are Getting Wrong About Personalization by Gilian Ortillan
  blog

Fintel Connect

What Marketers are Getting Wrong About…

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Global Fintech Series

Fintech Cadence: New Partnerships with Fintel Connect by Gilian Ortillan
  press-release

Global Fintech Series

Fintech Cadence: New Partnerships with…

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LinkedIn, Twitter

Promo for #FinCon21 Panel by Gilian Ortillan
  video

LinkedIn, Twitter

Promo for #FinCon21 Panel

Read Now
Fintel Connect

Customer Acquisition Strategies for Financial Institutions by Gilian Ortillan
  whitepaper

Fintel Connect

Customer Acquisition Strategies for…

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Ensemble Travel Group

Product Update: Email Marketing Platform by Gilian Ortillan
  whitepaper

Ensemble Travel Group

Product Update: Email Marketing Platform

Read Now
Fintel Connect

Case Study on Digital Bank by Gilian Ortillan
  whitepaper

Fintel Connect

Case Study on Digital Bank

Martech Stack

CRM

  • hubspot
  • zendesk sell
  • salesforce
  • pipedrive

CMS

  • wordpress
  • webflow
  • unbounce

Project Management

  • clickup
  • asana
  • trello

Video

  • camtasia
  • splice

Design / Dev

  • photoshop
  • canva
  • indesign
  • figma
  • sublime

Performance

  • google analytics
  • google data studio
  • google tag manager

Resume

01/22 - 08/22
Fintel Connect

Brand Marketing Lead

  • Created compelling content strategies to position the start-up fintech as a market-leading niche SaaS in the industry
  • Ghostwrote C-suite editorials on marketing strategy for Forbes, Financial Brand & other major financial publications
  • Configured all marketing campaign workflows within Hubspot
  • End-to-end production of all marketing tactics, from strategy to design
10/20 - 12/20
Marketing & Communications Manager
05/19 - 09/20
Ensemble
Travel Group

Digital Marketing Lead

  • Led projects, performance, reporting, and creating opportunities for team's skill development and continuous growth
  • Led team's creation, strategy and execution of trade/consumer-facing marketing campaigns
  • Tracked and reported on ROI of marketing campaigns and initiatives, ensuring success meets annual revenue targets
06/16 - 04/19
Digital Marketing Specialist

Travel Weekly's 2016 Gold Magellan Award for Email Series


09/13 - 05/16
Digital Marketing Coordinator
01/10 - 08/13
Options Community Services

Web/Social Media Administrator

BCGEU Scholarship Winner, 1st Place for Marketing


'07 - '10
Various office administration roles
'04 - '07
English Teacher for children & adults
  Post-Graduate Degree

   Business Admin | SFU '21

  Management Certificate

   Marketing Comms | BCIT '12

  Bachelor of Arts Degree

   English | KPU '09

  TEFL Certificate

   Teaching English | Winfield '04

Want to connect?

Message me for direct links to my ghostwritten pieces or anything else you'd like to see.

Phone

(604) 783-1724

Text/SMS

Send me a Text/SMS

Signal

Send me a Signal

Whatsapp

Send me a Whatsapp

Social

@gilianortillan on LinkedIn, Twitter, Instagram and Medium

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