Heyo, I'm Gilian

Tech 💖  Content Marketer ✨  My mom says I'm cool 👍

I'm all about bringing B2B brands to life through helpful, actionable marketing content. If you're looking to supercharge your SaaS or tech brand's content to drive more customers, let's talk.

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Gilian Ortillan
  • #marketing
  • #fintech
  • #technology

Marketing content that I love to create..

What I do have are a very particular set of skills, skills I have acquired over a very long career

  • whitepapers

  • press
    releases

  • video

  • email
    marketing

  • social
    content

  • landing
    pages

  • automation

... and what my campaigns have achieved:

21

Landing page
conversions

48

Email
clickthroughs

8

Lead-gen campaign
ROAS

2

Industry awards & recognition

• • •

What I offer as a marketing maven 💪


Business Minded

Deep dives into new industries | Natural curiousity about innovative tech that solves audience pain points

Technically Proficient

Not afraid of getting my hands dirty to make the marketing wheels turn: automations, databases, APIs, front-end dev

Subject-Matter Expert

9 years in marketing, 2 years in fintech, 7 years in travel, and a seasoned presenter at industry conferences

Portfolio

  • ALL
  •   blogs
  •   articles
  •   videos
  •   press releases
  •   whitepapers

Request Sample
Message me for a link to this article

Marketing Thought Leadership for C-Suite by Gilian Ortillan
  article

Forbes

Marketing Thought Leadership for C-Suite

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Message me for a link to this article

Marketing Thought Leadership for C-Suite by Gilian Ortillan
  article

Financial Brand

Marketing Thought Leadership for C-Suite

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Medium

Standards vs. Expectations by Gilian Ortillan
  article

Medium

Standards vs. Expectations

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Medium

When your career-defining project gets shut down by Gilian Ortillan
  article

Medium

When your career-defining project gets…

Martech Stack

CRM

  • hubspot
  • zendesk sell
  • salesforce
  • pipedrive

CMS

  • wordpress
  • webflow
  • unbounce

Project Management

  • clickup
  • asana
  • trello

Video

  • camtasia
  • splice

Design / Dev

  • photoshop
  • canva
  • indesign
  • figma
  • sublime

Performance

  • google analytics
  • google data studio
  • google tag manager

Resume

01/22 - 08/22
Fintel Connect

Brand Marketing Lead

  • Created compelling content strategies to position the start-up fintech as a market-leading niche SaaS in the industry
  • Ghostwrote C-suite editorials on marketing strategy for Forbes, Financial Brand & other major financial publications
  • Configured all marketing campaign workflows within Hubspot
  • End-to-end production of all marketing tactics, from strategy to design
10/20 - 12/20
Marketing & Communications Manager
05/19 - 09/20
Ensemble
Travel Group

Digital Marketing Lead

  • Led projects, performance, reporting, and creating opportunities for team's skill development and continuous growth
  • Led team's creation, strategy and execution of trade/consumer-facing marketing campaigns
  • Tracked and reported on ROI of marketing campaigns and initiatives, ensuring success meets annual revenue targets
06/16 - 04/19
Digital Marketing Specialist

Travel Weekly's 2016 Gold Magellan Award for Email Series


09/13 - 05/16
Digital Marketing Coordinator
01/10 - 08/13
Options Community Services

Web/Social Media Administrator

BCGEU Scholarship Winner, 1st Place for Marketing


'07 - '10
Various office administration roles
'04 - '07
English Teacher for children & adults
  Post-Graduate Degree

   Business Admin | SFU '21

  Management Certificate

   Marketing Comms | BCIT '12

  Bachelor of Arts Degree

   English | KPU '09

  TEFL Certificate

   Teaching English | Winfield '04

Want to connect?

Message me for direct links to my ghostwritten pieces or anything else you'd like to see.

Phone

(604) 783-1724

Social

@gilianortillan on LinkedIn, Twitter, Instagram and Medium

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